Context

Context

In his book The Buying Brain, Dr. A. K. Pradeep told a story illustrating the importance of context to the human brain. Researchers conducted an experiment at a Washington, DC subway station. A man played classical music on a violin for 45 minutes. Hundreds of riders...
Dinner and Snobs

Dinner and Snobs

It has been written that pride goes before a fall, and the same could be said for snobbishness. There is an old story about an arrogant Englishman who said to his American friend, “How unpleasant it must be for you Americans to be governed by people whom one would...
Know Your Territory

Know Your Territory

If you are a sales representative, it is essential to know your territory. The story is told about a business whose home office was located in Chicago. Their representative working in El Paso received a phone call from an administrator at headquarters who relayed to...
Vision

Vision

Vision is important. The ability to see ahead can prevent loss and save face. In 1959, Sir John Crowder retired from serving in the British House of Commons. Beatrice Roberts, the daughter of a local grocer, won his seat. After her election, Crowder was disgusted that...