3 Things You Can Do with a Story

1. Build a bridge from the right part of the listener’s brain to the left.
2. Summon the listener to natural invest in the story.
3. Grease the wheels for the listener to find more than one lesson in the story.

See: Jerry Biberman, Satinder Kumar Dhiman, and Joan Marques, “Teaching the un-teachable: storytelling and meditation in workplace spirituality courses,” Journal of Management Development 33, no. 3 (2014): 196-217.