1. Interesting Work
  2. Realize My Full Potential as a Person
  3. Being Associated with a Good Organization
  4. Being Associated with an Ethical Organization
  5. Making Money

Please note: “Making Money” landed in fifth place

See Ian I. Mitroff and Elizabeth A. Denton, A Spiritual Audit of Corporate America. San Francisco: Jossey-Bass, (1999): 212. This book was published in 1999. Do you think these answers would hold true today?